Conor Friedersdorf
Recently by Conor Friedersdorf
Nov 12 2009, 1:30PM
Viral Loop Interview Part II: Why Facebook Beat MySpace
In Part Two of my interview with Adam Penenberg, the author of the new book on viral marketing called Viral Loop, he revealed how to find out your dollar-value on Facebook; how a game called Zynga makes a
fortune off of "virtual goods"; and how the banner ad is killing online
journalism. (Part One of my interview is here.)
Your book suggests that friend networks are only going to
grow in value, as companies rely on their customers to spread their
products. Might this cause a backlash?
Nov 12 2009, 12:36PM
Viral Loop Interview Part I: The Fastest Way to Make $1 Million
Journalist Adam Penenberg is the author of Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves -- a book that is getting rave reviews in the business press, and garnering attention from media watchers fascinated by the way it's being marketed by its author. In Part One of my interview with Professor Penenberg, the reporter who also caught infamous fabulist Stephen Glass, we discuss the legacy of viral marketing, from town criers to Tupperware parties to Twitter.
What is a "viral loop"?
Copyright © 2009 by The Atlantic Monthly Group. All rights reserved.